“Retailers who make investments in advanced technologies will be rewarded by tech-savvy shoppers with a larger discretionary income (and will) build increased brand loyalty with young shoppers.” – Blair Christie, Cisco senior vice president and chief marketing officer. Assuming that you are initiating your start-up company’s first project–and you are breaking down the workflow and …
Why CMOs Should be BFFs With Their CIOs In the past, CMOs and CIOs had no need to collaborate much. CMOs guarded the brand and crafted the creative marketing campaigns that produced consumer interest in the company’s products and/or services. In the meantime, the CIO had responsibility for reducing costs through process improvement and managing …
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