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Create Your Best Unique Value Proposition (Part 1)

There are easily a million things that you need to know (or learn!) when you start your new business. Certainly, experience will give you an edge. If you’ve been working for a company that sells a similar product or performs a similar service, that’s a plus. Having general management skills will obviously be a benefit …


The Ideal Customer Experience: From the Customer’s Point of View

“Companies have to stop thinking of themselves as business-to-business or business-to consumer,” says Bill Price, the president of DrivaSolutions, who was Amazon’s first vice-president of global customer service. “Instead, they have to put the consumer first.” According to Beyond Philosophy: “Customer experience is a blend of an organization’s rational performance, the senses stimulated and the …


How to Make Customer Data Actionable

How to Make Customer Data Actionable Technology has produced more educated consumers. It is easy for potential customer to learn about your company and your competitors from the comfort of their laptop, tablet, or smartphone. These online experiences are avenues of open communication in which the company learns about the customer’s preferences and buying habits, …


The Project Management Office Defined

A Project Management Office (PMO) is a group or department within a business, agency or enterprise that defines and maintains standards for project management within the organization. The concept of the PMO originated during the 1950s. At that time, the PMO was mainly used within the military. Businesses only implemented the PMO concept for critical …


Defining Project Requirements

Requirements define the work expected to be performed on a project. When well-defined requirements are not available, the project team will have questions during the execution phase, leading to quality issues, cost overruns, missed deadlines, confusion, a high level of risk, a lot of rework, and ultimately, an unhappy customer. To avoid this problem, it …