Recruiting is Marketing
Candidates are now in control, and they’re selecting employers who make the hiring process simple, fast, and focused on them. Like consumers, they expect companies to engage with them on their own terms. 83% of recruiters surveyed describe the current employment market as candidate-driven1 [Recruiter Sentiment Study, MRI Network, 2015].
Your recruitment experience not only affects the candidate’s decision to apply, it also affects their view of your brand, and even their future decisions as your customers. In fact, recruiting has become marketing, which means you have to compete for the best talent by creating engaging, relevant experiences.
Responding to Today’s Candidate
Recruiters must compete for the best talent while simultaneously enriching the jobseeker experience. To differentiate yourself and to attract your ideal candidates, your recruiting methods must evolve into a marketing process and the role of the recruiter must go beyond just relationship builder to marketer. Your recruiters need new skills and new tools so they can source, attract, select, hire and onboard the right talent you need to grow your business.
Bringing Marketing Practices to your Talent Acquisition Strategies
The Kenexa® Talent Acquisition Suite is an integrated suite of recruitment solutions augmented by proven consumer marketing tools and practices to help you build proactive talent pools of best-fit talent, market to and nurture candidates, deliver an exceptional candidate experience on any device and get your new hires productive quickly. The Kenexa Talent Acquisition Suite integrated hiring solution includes:
• Kenexa Lead Manager: an innovative candidate relationship management tool that is powered by a world-class consumer marketing platform, to help recruiters proactively attract, source, engage and nurture talent and leads.
• Kenexa BrassRing on Cloud: a market-leading, global applicant tracking system to help you quickly find and hire top talent.
• Kenexa Onboard on Cloud: eliminate paper, cycle time and data-entry errors associated with onboarding new employees and accelerate assimilating new hires into the company culture, for faster time to productivity.
The Art and Science of Recruitment (https://www.youtube.com/watch?v=zbQfklsvNtU)
Predict Talent Potential (https://www.youtube.com/watch?v=r_dUHlwbU8w)