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Crafting Your Unique Value Proposition (Part 4)

This is a continuation of our first blog on Creating your Best Unique Value Proposition, second blog on the Language of the Unique Value Proposition, and our third blog on Crafting Your Unique Value Proposition. This time, we will be dealing with some of the more common Mistakes to Avoid in Your Unique Value Proposition …


The Language of the Unique Value Proposition (Part 2)

This is a continuation of our first blog on creating your best Unique Value Proposition (UVP). This time, we will be looking at the Language you intend you use in augmenting and solidifying your company’s own UVP. Remember, in our first installment, we defined the UVP as: “…that first sentence, business description or image that …


Create Your Best Unique Value Proposition (Part 1)

There are easily a million things that you need to know (or learn!) when you start your new business. Certainly, experience will give you an edge. If you’ve been working for a company that sells a similar product or performs a similar service, that’s a plus. Having general management skills will obviously be a benefit …


Choose the Proper Employee Portal to Match the Needs of your Business

“Retailers who make investments in advanced technologies will be rewarded by tech-savvy shoppers with a larger discretionary income (and will) build increased brand loyalty with young shoppers.” – Blair Christie, Cisco senior vice president and chief marketing officer. Assuming that you are initiating your start-up company’s first project–and you are breaking down the workflow and …


DCAA Audit Survival Guide

The Defense Audit Agency (DCAA) was founded in 1965 with the sole purpose of making it easier for the Department of Defense to audit contractors. Recently, the DCAA has been afforded more power by Congress to gather and demand audit materials. Therefore, it is more important than ever before that contractors be prepared to properly …


Using Customer-Centric Predictive Analytics

“Predictive analytics is about the consumer, and bringing a holistic view of that consumer. To do that you have to understand the profile of the consumer. They are more than a segment,” explains Emad Georgy, SVP of product development and global head of development at Experian Marketing Services. “Technology has caught up with that concept. …


The Ideal Customer Experience: From the Customer’s Point of View

“Companies have to stop thinking of themselves as business-to-business or business-to consumer,” says Bill Price, the president of DrivaSolutions, who was Amazon’s first vice-president of global customer service. “Instead, they have to put the consumer first.” According to Beyond Philosophy: “Customer experience is a blend of an organization’s rational performance, the senses stimulated and the …